Entries for 2015

Featured All Things Digital

Turnbull Announces Billion-dollar Innovation Scheme

A few days ago OnQue investigated why so many of our most innovative and successful start–up founders continue to take their talent overseas. We raised the question as to whether there would be any potential for change under new leadership. With an all new slogan, "Welcome to the ideas boom" it turns out there is...

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Why Are Tech Founders Heading OS? Can Start-ups Survive Under Turnbull?

It’s a conversation that those within the Australian Tech start-up community know all too well. Why are so many of our most innovative and successful start–up founders taking their talent overseas? And will there be any changes in attitude under new leadership?

The Psychology of Technology

This week OnQue investigates the pros and cons of our obsession with Virtual Environments.

THE NEXT PHASE: SMARTPHONE-BASED AUGMENTED REALITY

No it’s not a different kind of Virtual Reality.   Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sens...

The Importance of the In-store Experience


The emphasis of digital technologies as transactions by retailers could be the wrong area of concentration according to a Forrester analyst. Claims insist focus should “instead be looking at how to use digital in-store to deliver better, omni-channel experiences to clients.”

Samsung & V.R – It’s not just about Gaming…

OnQue is actively engaged in the rise of V.R as the next explosive growth market.

PROGRAMMATIC TRADING - WHAT IS IT?

If you’re in the marketing world chances are you’ve heard about Programmatic Trading. This week OnQue gives you a lowdown on what exactly it’s all about…

Mobile Ad Blocking: Controversy or Convenience?

Ad blocking software has recently been installed by an unnamed European Carrier to prevent mobile ads from reaching subscribers screens.

EO1 - Your Personalised Gallery of Internet Art

EO1 - Your Personalised Gallery of Internet Art

Electric Objects founder and CEO Jake Levine is working hard to bring art from the Internet into your home.

Professor Paul Middleton & Take Heart Australia

Professor Paul Middleton & Take Heart Australia

OnQue would like to introduce you to Clinical Associate Professor Paul Middleton, one of our very special collaborators.

GOOGLE MOBILEGEDDON – it’s here

GOOGLE MOBILEGEDDON – it’s here

If you haven't heard, Google has decided to go nuclear in accelerating the move to mobile...

The Future of Mobile-Led Consumer Behaviour

At OnQue we strongly believe that the future of Advertising, Marketing and Banking is increasingly mobile. Google's recent changes to penalise non-mobile friendly sites illustrate how things are already moving rapidly in a mobile - led direction.

Future of Banking & Digital Marketing – Part I

Following Samsung, Google and Apple the recent announcement by Facebook, to start offering a payment system via its messenger app, and Microsoft show that the traditional banking playground is undergoing massive technological change.

Personalised Digital Branding

Digital branding is a term that we at OnQue strongly identify with, having worked with clients such as Samsung, Woolworths and RaboBank over many years to increase brand awareness in the digital space.

So What Exactly Is Choice Modeling?

In the marketing world introducing new products and services to the market is always a risky venture with success through forecasting systems rarely arriving at a 100% guarantee. According to Jerry W. Thomas, President of Decision Analyst Inc. Choice Modeling, “can reduce the risks associated with the introduction of new products by providing more accurate forecasts, especially for products without massive advertising support”.

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