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AI & Digital Marketing: A Symbiosis

Artificial intelligence (AI) has been the latest buzzword in the tech world for quite some time. Now the marketing industry has jumped on trend also with plans to utilise the rapidly expanding technology.

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How to Optimise Your Return on Digital Investment

Digital has claimed its position in the marketing world. Completely moving away from traditional methods of promoting products or services, it is now imperative for marketers to learn new skills and adapt to an environment embracing the shift to digital marketing.

GETTING PERSONAL – THE POWER OF EMOTIONAL MARKETING & PERSONALISATON

Did you know that our emotions have an 80 per cent impact on our purchasing decisions, versus just 20 per cent due to rational behaviour? Smart marketers know that modern marketing has become a form of entertainment designed to engage audiences in memorable moments and buying experiences that lead to lasting brand association and awareness.

The Importance of the In-store Experience


The emphasis of digital technologies as transactions by retailers could be the wrong area of concentration according to a Forrester analyst. Claims insist focus should “instead be looking at how to use digital in-store to deliver better, omni-channel experiences to clients.”

PROGRAMMATIC TRADING - WHAT IS IT?

If you’re in the marketing world chances are you’ve heard about Programmatic Trading. This week OnQue gives you a lowdown on what exactly it’s all about…

Mobile Ad Blocking: Controversy or Convenience?

Ad blocking software has recently been installed by an unnamed European Carrier to prevent mobile ads from reaching subscribers screens.

The Future of Mobile-Led Consumer Behaviour

At OnQue we strongly believe that the future of Advertising, Marketing and Banking is increasingly mobile. Google's recent changes to penalise non-mobile friendly sites illustrate how things are already moving rapidly in a mobile - led direction.

Future of Banking & Digital Marketing – Part I

Following Samsung, Google and Apple the recent announcement by Facebook, to start offering a payment system via its messenger app, and Microsoft show that the traditional banking playground is undergoing massive technological change.

Personalised Digital Branding

Digital branding is a term that we at OnQue strongly identify with, having worked with clients such as Samsung, Woolworths and RaboBank over many years to increase brand awareness in the digital space.

So What Exactly Is Choice Modeling?

In the marketing world introducing new products and services to the market is always a risky venture with success through forecasting systems rarely arriving at a 100% guarantee. According to Jerry W. Thomas, President of Decision Analyst Inc. Choice Modeling, “can reduce the risks associated with the introduction of new products by providing more accurate forecasts, especially for products without massive advertising support”.

Native Advertising

So if we’ve heard correctly it’s not advertorial and it’s not sponsorship… So what exactly is Native Advertising?

Top 4 Digital Marketing Trends [Infographic]

Digital marketing has undergone a significant transformation thanks to the explosive nature of social media and the increase in the variety of devices, applications and platforms available.


Simple Ways To Integrate Social And Email Marketing

Despite the dramatic rise in social media over the last five years, email marketing is far from becoming obsolete. If anything, Facebook, LinkedIn, Twitter, and other social platforms provide an opportunity to boost the effectiveness of email marketing efforts, and can add valuable momentum to a campaign.


10 Insights From Hubspots 2013 State Of Inbound Marketing Report

Marketing software company, Hubspot have just released their fifth annual State of Inbound Marketing Report, which includes data collected from more than 3,300 marketers in 128 countries and covers how inbound marketers define, practice, integrate, align, and measure their marketing efforts.


6 Creative Ideas for You Tube Videos

YouTube is the second largest search engine on the web, just behind Google, and if you don’t yet have a channel for your business now is the time to get one. More and more people are tuning into YouTube as an online resource.


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